I used to hate the idea of marketing.
Social media. Ew.
It felt so cheesy and inauthentic to me.
“Look at her and her selfie stick… she thinks she’s so important… attention hungry much?” 🙄
Yeah, I didn’t get it.
I didn't grow up with a smartphone or a computer, so it took a while for me to realize what a gift we’ve been given with these social media platforms.
For years I was more of a “purist”, and just focused solely on my craft, which at the time was writing and making music. I often looked down on artists who were good at marketing and would sullenly say, “ugh, I’m way more talented than that person… they’re just good at social media”.
Why am I giving you this cringe confession? 😬
Because I think a lot of people think I was born a good marketer. And that couldn’t be further from the truth.
I had to make myself fall in love with marketing, and that’s the goal of today’s episode.
I want to show you that marketing is ART, and isn’t something you should see as separate in your business, but rather as an extension of the work you put out into the world.
It really breaks my heart that so many good hearted, creative entrepreneurs villainize marketing and selling, as though it’s inherently bad to promote ourselves, and then receive money for providing value.
How else will the world know about your amazing gifts if you’re not willing to shout it from the rooftop?
So let’s start with the definition of marketing.
It’s your messaging around the products or service you provide that communicates the value you bring to the table, and the benefits that the buyer will receive as a result of purchasing from you.
The most common way for us to get our message out to people is through our content.
Hence the term “content marketing”.
This includes things like social media posts, emails, youtube videos, IG reels and Tik Toks, blogs, sales pages, lead magnets or “freebies”, ebooks, etc.
So, essentially, it’s your message, packaged in different ways for different platforms.
Let’s talk about copywriting for a second.
Now this could be a sales conversion, but it can also mean getting an email from somebody, or even a new follower. But that doesn’t mean it has to be stiff or salesy! In fact the opposite is true.
The more somebody feels like you’ve just “written a sales page to convert them” or “made a video to get a sale or an optin”, the less likely they are to buy.
Now I’m not saying not to sell the shit out of your products, by all means, selling is the highest service you can give to somebody, but I’m saying to do it authentically.
Do it with your message. Communicate your why.
You are a creator.
You are an artist.
Anything you create (including an email or social media post) IS YOUR ART!
Channel that into your marketing!
Are you funny? Are you passionate? Do you know that what you have to sell is the best thing since sliced bread? Why? How did you discover it? How did it help you? How has it helped others?
Your marketing, your writing, your copywriting, it’s like writing music.
You can take people on an emotional journey with you, in a way that speaks to their hearts and souls.
That’s what makes people want to buy.
Marketing is art because it’s how you communicate.
Isn’t that what you’re doing with art in other areas of your life? Communicating the vision that’s inside of you?
Whether you’re writing a song, a book, a poem, creating a course, a coaching program, it’s all creation. It’s all your message, it’s your art.
I see so many new entrepreneurs rush to outsource their marketing and sales as if somebody else is going to figure out their why and communicate that passionately. I’m sorry, but it doesn’t work that way.
I’m not saying you can’t eventually hire marketers and copywriters in your business, but that’s something I’d do in the “scale” portion of your business, not the growth stage. Because good copywriters and agencies charge buko bucks, and if you’re not clear on your why, you’re going to light your money on fire.
Which means you have to do the work.
And as somebody is literally allergic to doing things I don’t want to do, here’s my advice.
So let me ask you a question.
What if you didn’t see marketing as a “thing you have to do”.
What if instead of saying, “ugh I have to write these emails…” or “I have to post on social media” you said I get to.
And what if you thanked God everyday that we are alive in a time where you have more power, more reach, more capability to reach the masses more than ever before.
You want your own TV show? Start a youtube channel.
You want to be a radio show host? Start a podcast.
You want to be a journalist? Start a blog.
Marketing is not only ART, because it’s the way in which you express yourself and your value into the world…. it’s a gift.
Marketing is a privilege.
There are tons of people around the world who don’t have a voice, who don’t have the freedom to speak what’s in their hearts. People who don’t have access to clean drinking water, let alone the internet.
We have more power in our hands today with a cellphone than the president of the United states had 20 years ago.
Marketing is a megaphone.
It’s an amplifier.
It simply amplifies what is.
So if you have a message to get out into the world, a piece of art, whether it’s a song, or an online program,
And the way to do that is to make it an extension of your art, not a “thing you have to do” on the side while you do what you really love.
Want help tapping into your creativity so you can channel it into your marketing?
I made a meditation for you.